Thursday, September 13, 2007

Hot Lava Software Adds OMNI Consulting Thailand Ltd as m-Learning Dealer in Thailand

Warrenton, VA and Bangkok, Thailand (July 21, 2007) -- Hot Lava Software, Inc. (“Hot Lava”), the leading mobile authoring and m-learning publishing provider, to deliver the industry’s premier solution for anytime, anywhere learning for today’s increasingly mobile environment, has added OMNI Consulting Thailand Ltd, the leading e-learning solutions provider for corporate, educational and government customers in Thailand, to the Hot Lava Software dealer network. Under the terms of the agreement, OMNI Consulting Thailand Ltd will represent Hot Lava’s industry recognized Learning Mobile Author (LMA) development and delivery suite and the Hot Lava Mobile Delivery and Tracking System (MDTS) in the country of Thailand, as well as surrounding Asian countries.

“We are pleased to have OMNI Consulting on board with Hot Lava. This company does awesome consulting work in developing and building mLearning for their clients. They have proven their ability to strategically adapt to the rapidly, ever-changing, mLearning society we live in,” states Bob Sanregret, Ceo, Hot Lava Software, Inc. “ Many learning instructors are looking for a way to get their teaching and training content out of both office and classroom and into the field. One of the largest benefits of mobile learning is the fact that it is convenient. The learning materials are made readily available via mobile devices. Omni Consulting specializes in delivering results to their clients.”

Says Paul Kell, CEO, OMNI Consulting Thailand Ltd, “Experience, with two other major eLearning solutions and consulting firms, clearly shows that Hot Lava Software Inc’s approach is smarter and more cost efficient. Hot Lava really understands about the value of the LMS and of the crucial role that tracking and scoring have in the overall picture. Other products tend to be one way – i.e. just delivery - and we feel that this is not an effective approach. This looks like where eLearning was, and it definitely is not the future of mLearning. The fact that the LMS is hosted gives us both a low cost entry, versus having our own LMS, and also a fast start to be able to offer a full mobile learning service.”

“LMA’s ease of authoring is exceptional. It has powerful capabilities built on the capture and feedback of data via MDTS – for example the survey and polling capabilities. There is a constant level of engagement in the development of the product by the founding company – and Hot Lava Software Inc. is consistently on the move with improving on the product. It is amazing,” adds Kell. “Hot Lava delivers an effective customer education and support – and the Hot Lava folks have the most amazingly committed people – plus, they make great use of Skype to deliver support at low/no cost.”

“We have to provide the resources that enable today’s learners to achieve their highest learning potential without the constraints of being interrupted in important everyday activity. There are too few hours in a day as it is. Giving the learners the ability to access eLearning materials via a mobile device is not the wave of the future; it is being done in the here and now. We listen to our Hot Lava users. We want to stay on the cutting edge of the mLearning technology field,” says Sanregret. “We need to know what is important to the learner in the way of mLearning capabilities. There are over 2 billion mobile phones in the world today, and a new consumer market that is more comfortable with mLearning than eLearning. Mobile phones, PocketPCs, Treos, Blackberrys, iPAQs and many more have now become the training tools of choice. On-demand access to training and learning materials is here to stay. And the demand will be even greater in the future.”

“This is a great product – because when we demo to clients they really take notice. And when LMA can demo in the Thai language they are hugely impressed. I had all these feelings reinforced several weeks back when I attended a conference in Malaysia where Bob Sanregret was the keynote speaker. He did a real-time demo around the survey capability – using the participants own phones and showing the progressive real-time results on the big screen. This got a standing ovation. All the participants underwent a hands-on session where they were able to use their PC’s to build a lesson and upload to the MDTS and then view it in action, via their mobile phone. This was all achieved in about 3 hours and was very highly rated,” says Paul Kell. “There is great support in emerging economies like Asia, where the low cost of the phones, and their “always on” capability, means that they are becoming the training tool of choice in Asia as well.”


Contacts:


Bob Sanregret, CEO, Hot Lava
bobs@hotlavasoftware.com
+1 (703) 754-1218
www.hotlavasoftware.com

Paul Kell, CEO, OMNI Consulting Thailand Ltd
pkell@omnisf.com
+66 (0) 26644312
www.omnisf.com


Paula Bernard, Project and Support Manager, Hot Lava
paulab@hotlavasoftware.com
+1 (479) 668-0238
www.hotlavasoftware.com

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